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Resume example · Digital Marketing Executive · 5+ years

Digital Marketing Executive resume with 5+ years of experience: a sample from India

At five or more years the reader looks for budget, channel mix and payback: rupees owned, CAC and ROAS with baselines, the team you run and the calls you made. Channel-by-channel duties give way to two or three results that justify the next budget.

Last reviewed
October 2026
Fictional sample
5 or more years of experience
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Summary examples for 5+ years of experience

Two ways to open the page. Neither is the summary on the sample resume beside it, so you can see more than one approach.

Summary example 1

Summary
Marketing manager with 8 years in e-commerce and consumer brands, owning a ₹1.6 Cr budget and a team of 9. Raised ROAS from 2.4x to 3.6x, cut agency spend by ₹22 L a year and brought paid social and SEO in-house. Looking for a senior marketing manager role.Budget and team first, then two commercial results and one structural change. Fits a manager asking for a bigger remit.

Summary example 2

Summary
Growth marketer with 10 years across agency and D2C, the last 3 leading performance. Ran a ₹45 L festive launch that sold 14,000 units in 19 days at a CAC of ₹380. Looking for a head of growth role at a consumer brand.Leads with one launch that has spend, units, days and CAC. Use it when the next step is a function head role.

Bullet rewrites, weak to strong

Each pair shows a line people really write and a stronger version of the same fact. The numbers are illustrations. If you have no number, see resume bullets with numbers when you have none.

  1. Before

    Managed marketing budget

    After

    Managed a ₹1.6 Cr annual budget across 5 channels and moved 20% of it from display to search and CRM after a payback review, cutting blended CAC by 24%

    Why

    Budget, channels, the size of the shift and the effect on CAC. The decision rule (payback) is what a senior reader wants to see.

  2. Before

    Led marketing team

    After

    Led a 9-person team of performance, content and CRM specialists; cut agency spend by ₹22 L a year by bringing paid social and SEO in-house

    Why

    Team size and mix, plus a rupee result tied to a structural decision. 'Led a team' on its own could mean two people.

  3. Before

    Improved ROAS

    After

    Raised blended ROAS from 2.4x to 3.6x in 3 quarters by pausing 31 low-return campaigns and shifting spend into branded search and retargeting

    Why

    Baseline, end point and period, with the two actions that explain the change. Blended figures are harder to flatter than channel ones.

  4. Before

    Launched new product campaign

    After

    Launched a festive-season gifting line with a ₹45 L campaign across Meta, YouTube and WhatsApp; sold 14,000 units in 19 days at a CAC of ₹380

    Why

    Spend, channels, units, days and CAC in one line. A launch is believable when the cost of each customer is stated.

  5. Before

    Handled agency relationships

    After

    Renegotiated retainer and media-buying terms with 3 agencies, cutting fees by 18% and moving reporting from monthly decks to a live dashboard

    Why

    Count, the commercial result and the change in how work is reported. Vendor management is a manager skill and needs a number.

  6. Before

    Reported to management

    After

    Built a weekly growth report for the board (spend, CAC, ROAS and cohort payback on one page) that replaced a 24-slide monthly deck and shortened budget approvals from 2 weeks to 3 days

    Why

    Shows a reporting system you designed and what it did to decision speed. It reads as reporting that speeds decisions up, not only reporting that exists.

Skills to list, grouped

Group skills into three or four lines and keep only those you could discuss for ten minutes. Each should appear in a bullet, a project or a certificate.

  • Growth: Paid Media, SEO, CRM Marketing, Channel Planning
  • Metrics: CAC, ROAS, Cohort Payback
  • Leadership: Budget Management, Team Leadership, Vendor Management, Stakeholder Management

What recruiters for this role tend to look for

  • Budget in rupees and the channel split, with the decision rule behind any big shift (payback, margin or incremental sales).
  • CAC and ROAS with baselines and periods. At this level blended figures matter more than single-channel wins.
  • Team size and structure, agency scope and what moved in-house or was renegotiated.
  • Board-level reporting: one page that links spend to revenue and cohort payback.
  • Commercial judgement: a launch, a pause or a budget cut you owned, and what happened next.

Mistakes common at this level

  • Describing campaigns by name (a festive sale, a brand film) with no budget, CAC or outcome.
  • Showing only reach and engagement for a role that owns revenue targets.
  • Two pages of channel-by-channel duties. At manager level, pick the three results that justify the next budget.

Section order on the sample

The sample uses the Classic Single template, A4 (210 by 297 mm), one column, with the sections in this order: Summary, Experience, Skills, Education, Certifications. The order follows the level: experience leads, with fewer and sharper entries.

Questions people ask

How much budget detail is too much?

Annual budget, channel split and one or two results per channel are enough. Avoid client names or confidential figures from agency work; describe the industry and give totals you are free to share.

Do I need an MBA for a marketing manager role?

Some employers prefer one, but results and team scope usually count for more. If you have an MBA, give it a single line in Education. If not, budgets owned, CAC and ROAS history and platform certificates carry the weight.

How do I present a move from agency to brand side?

Keep the agency years but translate them: accounts handled, spend managed, retention, and the parts that map to brand work such as planning, reporting and leading people. Put brand-relevant results first. Career switch or gap year resume covers framing a change of track.

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Next step

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Answer a few questions, one at a time. The reviewer drafts each line, asks for the numbers it cannot guess and never adds a fact you did not give. Already have a resume? Check it first and see what a parser reads.

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